Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras
Box Number	15
Report Number	418A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1954 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Hollywood-Maxwell Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Hollywood-Maxwell Company Go to Business Biographies
Brand	Whirlpool
Method	Interview; Test; Observation
Keywords	brassiere, lingerie, female consumer, sales, advertising, brand loyalty, brand switching, women, female consumer Go to Glossary
Language	English
Document linked to	A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras"