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Title Proposal for a motivational research study on the sales and advertising problems of department stores
Box Number 14
Report Number 371A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Associated Merchandising Corporation
Conducted by Institute for Research in Mass Motivation, Inc.
Place Montrose, New York
Method Interview; Observation
Language English
Document linked to Motivating department store customers