Proposal for a motivational research study on the sales and advertising problems of department stores - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of department stores
Box Number	14
Report Number	371A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1954 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Associated Merchandising Corporation
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Method	Interview; Observation
Keywords	department store, sales, shopping, retail, buyer motivation, brand loyalty, brand association, salesman Go to Glossary
Language	English
Document linked to	Motivating department store customers