Proposal for a motivational research study on the sales and advertising problems of iced tea - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of iced tea
Box Number	23
Report Number	613A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Tea Council of the U.S.A
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tea Council of the U.S.A Go to Business Biographies
Method	Interview; Test
Keywords	iced tea, drink, beverage, advertising, sales, product personality, drinking custom, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Summary statement on iced tea Profile of iced tea (speech at the Tea Association mid-year meeting) Profile of iced tea