Proposal for a motivational research study on the sales and advertising problems of lima beans - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of lima beans
Box Number	16
Report Number	421A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	J. Walter Thompson Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Method	Interview; Observation; Test
Keywords	brand, food, sales, advertising, public relations, consumer, flavor, social status, packaging, testing, advertisement effectiveness test Go to Glossary
Language	English