Proposal for a motivational research study on the sales and advertising problems of the Pan American Coffee Bureau - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of the Pan American Coffee Bureau
Box Number	19
Report Number	497.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Pan American Coffee Bureau
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pan American Coffee Bureau Go to Business Biographies
Brand	Pan American Coffee Bureau
Method	Interview; Observation; Test
Keywords	beverage, coffee, drinking custom, drink, promotion, luxury, guilt, morality, teenage consumer, product personality, restaurant, pricing, flavor, housewife, female consumer, women, family, symbolism, signs and symbols, sales, advertising, customer profiling, mood, childhood, ideal brand model, food habits, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Coffee and coffee drinking Coffee - a presentation to the Pan-American Coffee Bureau A motivational research study on the role of coffee in 1955 Coffee - tentative findings and recommendations An inquiry into the relative effectiveness of six P. A. C. B. coffee ads The consumer's coffee language Pan American Coffee Bureau Executive summary - field testing the effectiveness of six coffee ads A motivational research study on the problems and opportunities of the Pan American Coffee Bureau in Canada

Previous Item Next Item