Proposal for a motivational research study on why people choose various modes of transportation in urban areas - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on why people choose various modes of transportation in urban areas
Box Number	96
Report Number	2187A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1968 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Port of New York Authority
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Port of New York Authority Go to Business Biographies
Method	Interview
Keywords	commuter, consumer trend, attitude, public opinion, buyer motivation, social status, price, pricing, comfort, travel Go to Glossary
Language	English
Document linked to	The commuter revolution The image of the Port Authority (an addendum) Attitudinal study of trans-Hudson commuters