Proposal for a motivational research study on wieners and luncheon meats - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on wieners and luncheon meats
Box Number	97
Report Number	2189A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	01 Aug 1968 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Bonsib, Inc.
Brand	Frosty Morn
Method	Interview; Test; Focus Group
Keywords	frankfurter, meat, marketing, female consumer, housewife, children, family, brand choice, packaging, social psychology, brand preference Go to Glossary
Language	English
Document linked to	A motivational research study of luncheon meats and wieners