Proposal for a motivational research study program on the sales and advertising problems of Melmac plastic dinnerware - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study program on the sales and advertising problems of Melmac plastic dinnerware
Box Number	24
Report Number	651A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Ben Sackheim, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company Go to Business Biographies
Brand	Melmac
Method	Interview; Observation; Test
Keywords	homeware, plastic, dining, food containers, consumer, retailer, retail, sales person, salesman, advertising, color, design, product personality, ideal brand model, social status, gift, impulse purchase, name, word-of-mouth advertising, marketing, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	The sales and advertising opportunities and problems of Melmac dinnerware - a problem analysis and proposal for a motivational research study