Proposal for a motivational research study to determine how to motivate people to save with Washington Mutual Savings and Loan Association - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study to determine how to motivate people to save with Washington Mutual Savings and Loan Association
Box Number	44
Report Number	990A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Washington Federal Savings and Loan Association of Miami Beach
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Washington Federal Savings and Loan Association Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	bank, finance, loan, savings, investment, money, promotion, public relations, word-of-mouth advertising, corporate image, security, female consumer, brand choice, brand loyalty, psychometric testing, customer loyalty Go to Glossary
Language	English
Document linked to	A progress report of a motivational research study for Washington Federal Savings and Loan Association of Miami Beach A motivational research study for Washington Federal Savings and Loan Association of Miami Beach