Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee
Box Number	11
Report Number	301A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	J. A. Folger & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	J. A. Folger & Company Go to Business Biographies
Brand	Folgers
Keywords	coffee, beverage, drink, sales, product personality, pricing, packaging, buyer motivation, advertisement effectiveness test, brand preference, brand association, market segmentation, competitive analysis, quality, design, gender, instant coffee Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report A psychological research study on the sales and advertising problems of Folger's instant coffee Letter - proposal re: motivational research to Folger & Co