The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Proposal for a motivational research study to determine why customers are not purchasing sufficient amounts of life insurance
Box Number 42
Report Number 953A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Financial Services
Commissioned by Prudential Insurance Company of America
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Prudential
Method Test; Interview; Observation
Keywords
Language English
Document linked to Understanding and selling more effectively to the potential Prudential life insurance buyer, vol. I
Understanding and selling more effectively to the potential Prudential life insurance buyer, vol. II
Understanding and selling more effectively to the potential Prudential life insurance buyer: an executive summary
Tabulation sheet showing the raw data and computations for test 1: "jobs associated with your insurance agent's personality and training"
A report on the motivating response patterns to ten Prudential commercials
Proposal for a motivational research study to develop specific effective selling techniques for different customer groups
Motivational research and MRP
Proposal for testing Prudential TV commercials