Proposal for a motivational research study to evaluate Geigy's marketing and sales programs in the corn herbicide market - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study to evaluate Geigy's marketing and sales programs in the corn herbicide market
Box Number	108
Report Number	2473A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1971 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Geigy Agricultural Chemicals; CIBA-Geigy
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company; CIBA Pharmaceutical Company Go to Business Biographies
Method	Interview
Keywords	herbicide, marketing, advertising, promotion, farmer, incentive, distributor, cost Go to Glossary
Language	English
Document linked to	Progress report – a motivational research study to evaluate Geigy's marketing and sales programs in the corn herbicide market Summary of key findings from final report – a motivational research study to evaluate Geigy's marketing and sales programs in the corn herbicide market