Proposal for a motivational study of consumer attitudes toward Mexicali beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study of consumer attitudes toward Mexicali beer
Box Number	81
Report Number	1822A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cervecería de Mexicali S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mexicali Brewing, Co. Go to Business Biographies
Brand	Mexicali
Method	Interview
Keywords	beer, marketing, alcohol, word-of-mouth advertising, brewing industry, buyer motivation, corporate image, product personality, marketing, promotion, flavor, packaging, attitude, public opinion, brand switching Go to Glossary
Language	English
Document linked to	A motivational study of consumer attitudes toward Mexicali & Suprema beers Creative memorandum on Mexicali beer