Proposal for a motivational study of the social relationship between the doctor and the pharmaceutical "detail man" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study of the social relationship between the doctor and the pharmaceutical "detail man"
Box Number	17
Report Number	474A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Organon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Organon Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	drug, physician, doctor, pharmaceutical, relationship, sales person, salesman, advertising mail, journal, public relations Go to Glossary
Language	English