Proposal for a motivational study on the features and design of a new vacuum cleaner for the French market - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study on the features and design of a new vacuum cleaner for the French market
Box Number	34
Report Number	862.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Household Goods
Commissioned by	Electrolux Societe Anonyme
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Electrolux, S. A. Go to Business Biographies
Brand	Electrolux
Method	Interview; Observation; Test
Keywords	cleaning, household appliance, housewife, vacuum cleaner, female consumer, electric appliance, design, buying habits, social psychology Go to Glossary
Language	English
Document linked to	A creative problem analysis and suggested areas of research of the sales problems of Electrolux vacuum cleaners The sales and advertising process of Swiss-Electrolux - a progress report Rapport prèliminaire pour une ètude des motivations Electrolux "aspirateur" Rapport prèliminaire pour une ètude des motivations Electrolux "image" Prèrapport d'une ètude psycho-sociologique des reprèsentants de la socètè Electrolux A motivational research study on the employee recruitment and employee relations problems of Swiss-Electrolux Final report on Electrolux Blueprint for action on the vacuum cleaner study Letter proposal re: image of manager of Electrolux, Paris