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Title Proposal for a motivational study on the sale of gas and charcoal kitchen ranges to the rural population of France
Box Number 55
Report Number 1241A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Household Goods
Commissioned by U. & F. Arthur Martin
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Arthur Martin
Method Interview; Test; Focus Group
Keywords
Language French
Additional information French title: Proposition pour un étude des motivations de la vente de cuisines à gas et à charbon à la population rurale en France.
Document linked to Outline of phase II of motivational research study
Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français