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Field name | Value |
---|---|
Title | Proposal for a motivational study on the sale of gas and charcoal kitchen ranges to the rural population of France |
Box Number | 55 |
Report Number | 1241A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Household Goods |
Commissioned by | U. & F. Arthur Martin |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Arthur Martin |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | French |
Additional information | French title: Proposition pour un étude des motivations de la vente de cuisines à gas et à charbon à la population rurale en France. |
Document linked to |
Outline of phase II of motivational research study Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français |