Proposal for a motivational study on unsatisfied needs in the cosmetic field - what new or improved products should the Jergens & Woodbury, Co. go into? - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study on unsatisfied needs in the cosmetic field - what new or improved products should the Jergens & Woodbury, Co. go into?
Box Number	13
Report Number	350.4A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Cunningham & Walsh, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Andrew Jergens Company Go to Business Biographies
Brand	Jergens
Method	Interview; Test; Focus Group
Keywords	beauty, cosmetics, soap, corporate image, brand association, pricing, labeling, market segmentation, sales, advertising, packaging Go to Glossary
Language	English
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