Proposal for a motivational study on weight watcher programs in Switzerland - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study on weight watcher programs in Switzerland
Box Number	109
Report Number	2509A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1971 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Weight Watchers International, Inc.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Weight Watchers International, Inc. Go to Business Biographies
Brand	Weight Watchers
Method	Interview; Test
Keywords	diet, marketing, Switzerland, food habit, social psychology, buyer motivation, pricing, customer profiling, name, cost Go to Glossary
Language	English