Proposal for a pilot motivational research study of central vacuum cleaning - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot motivational research study of central vacuum cleaning
Box Number	88
Report Number	1986A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1966 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Black & Decker Manufacturing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Black & Decker Manufacturing Company Go to Business Biographies
Method	Interview
Keywords	household appliance, cleaning, vacuum cleaner, marketing, housewife, female consumer, price, pricing, buyer motivation, merchandising Go to Glossary
Language	English