Proposal for a pilot motivational research study of the sales and advertising problems of Bank Building & Equipment Corporation in metropolitan areas - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot motivational research study of the sales and advertising problems of Bank Building & Equipment Corporation in metropolitan areas
Box Number	24
Report Number	653A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1955 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate; Financial Services
Commissioned by	Krupnick & Associates, Inc
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bank Building and Equipment Corporation Go to Business Biographies
Method	Interview; Test
Keywords	architecture, bank, design, construction, builder, customer profiling, ideal brand model, brand association, corporate image, sales person, salesman, media, advertising, promotion Go to Glossary
Language	English