Proposal for a pilot motivational research study on community antenna television - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot motivational research study on community antenna television
Box Number	90
Report Number	2026A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1967 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	Columbia Broadcasting System, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Columbia Broadcasting System, Inc. Go to Business Biographies
Brand	CBS
Method	Interview
Keywords	television station, television set, community, family, entertainment, quality, consumer trend, buying habits, buyer motivation, subscription Go to Glossary
Language	English
Document linked to	A motivational research study of community antenna television, vol. I A motivational research study of community antenna television, vol. II A motivational research study of community antenna television, vol. III