Proposal for a pilot study followed by a copytest for Wrigley - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot study followed by a copytest for Wrigley
Box Number	111
Report Number	2545A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	22 Nov 1971 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Food and Drink
Commissioned by	The Wrigley Company; The Steinmann Agency
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Wrigley Company Go to Business Biographies
Brand	Wrigley's
Method	Interview; Test
Keywords	chewing gum, marketing, sales, Switzerland, buyer motivation, food habits, brand choice, brand loyalty, product personality, cost Go to Glossary
Language	English