Proposal for a pilot study on afternoon listening - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot study on afternoon listening
Box Number	65
Report Number	1409A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Broadcasting
Company	Macquarie Broadcasting Network Go to Business Biographies
Method	Interview; Test
Keywords	radio program, radio station, promotion, guilt, housewife, female consumer, social psychology, women, media, entertainment Go to Glossary
Language	English
Document linked to	A motivational research study on the listening habits and attitudes of afternoon radio audiences