Proposal for a pilot study on the "after-market" for seat belts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a pilot study on the "after-market" for seat belts
Box Number	80
Report Number	1792A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1964 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	E. I. du Pont de Nemours & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Focus Group
Keywords	automobile equipment, safety, fabric, car, quality, purchasing, promotion, automobile dealer Go to Glossary
Language	English
Document linked to	A psychological study of the seat belt market