Proposal for a psychological analysis of the sales and advertising problems of Flexees brassieres - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological analysis of the sales and advertising problems of Flexees brassieres
Box Number	4
Report Number	69A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1948 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Brand	Flexees
Method	Interview; Observation; Test
Keywords	brassieres, clothing, sales, advertising, product personality, buyer motivation, brand switching, advertising, women, female consumer, underwear Go to Glossary
Language	English