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| Field name | Value |
|---|---|
| Title | Proposal for a psychological analysis of the sales and advertising problems of Swan |
| Box Number | 4 |
| Report Number | 66A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Personal Products |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Swan |
| Method | Interview; Observation; Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Temporary progress report on the psychological analysis of the sales and advertising problems of Swan Soap A psychological analysis of the sales and advertising problems of Swan Soap |