Proposal for a psychological analysis of the sales and advertising problems of the Personna Blade Company, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological analysis of the sales and advertising problems of the Personna Blade Company, Inc.
Box Number	3
Report Number	57A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1948 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Personna Blade Company, Inc.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Personna Blade Company, Inc. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	advertising, sales, razor, shaving, brand loyalty, salesmen, product personality, customer profiling Go to Glossary
Language	English
Document linked to	A psychological research study for the sales and advertising problems of Personna