Proposal for a psychological analysis of the sales problems of the Dictaphone Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological analysis of the sales problems of the Dictaphone Company
Box Number	4
Report Number	67A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1947 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Dictaphone Company Go to Business Biographies
Brand	Dictaphone
Method	Interview; Observation; Test
Keywords	dictation machine, buyer motivation, brand association, relationship, office, humiliation, technological development, sales, advertisement effectiveness test, advertising Go to Glossary
Language	English
Document linked to	Memo on Dictaphone