Proposal for a psychological and quantitative research study of the problems facing the Oregon journal - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological and quantitative research study of the problems facing the Oregon journal
Box Number	17
Report Number	478A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	The Oregon Journal
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Oregon Journal Go to Business Biographies
Brand	The Oregon Journal
Method	Interview; Test
Keywords	newspaper, newspaper reading, newspaper advertising, public opinion, brand awareness, product personality, brand association, prestige, projective techniques Go to Glossary
Language	English