Proposal for a psychological pilot study on Narragansett Ale to be conducted in the Rhode Island-Massachusetts area - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological pilot study on Narragansett Ale to be conducted in the Rhode Island-Massachusetts area
Box Number	2
Report Number	47A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1947 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Narragansett Brewing Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Narragansett Brewing Company Go to Business Biographies
Method	Interview
Keywords	beer, alcohol, beverage, drink, advertising effectiveness test, packaging, brewing industry Go to Glossary
Language	English
Document linked to	A psychological study of the personality of Narragansett Memo – Narragansett advertising Proposal for a product test of Narragansett Beer and Ale