Proposal for a psychological pilot study on the effectiveness of television commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological pilot study on the effectiveness of television commercials
Box Number	8
Report Number	167.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1950 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	National Broadcasting Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	National Broadcasting Company Go to Business Biographies
Method	Case Study; Interview
Keywords	television advertising, advertisement effectiveness test, audience analysis, testing, sales Go to Glossary
Language	English
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