Proposal for a psychological research study for the Westinghouse Electric Company on consumer reactions to the Electric Comforter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study for the Westinghouse Electric Company on consumer reactions to the Electric Comforter
Box Number	3
Report Number	63A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1948 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Westinghouse Electric Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Westinghouse Electric Corporation Go to Business Biographies
Brand	Westinghouse
Method	Interview; Test
Keywords	blanket, bed linen, electrical, electronic appliance, heating, buyer motivation, product personality, fear, sleeping, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A problem analysis and proposal for a motivational research study on consumer attitudes toward four Westinghouse products and the corporate image of Westinghouse The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study