Proposal for a psychological research study of the personnel problems of Thrifty Drug Stores, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study of the personnel problems of Thrifty Drug Stores, Inc.
Box Number	17
Report Number	455A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1954 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Thrifty Drug Stores, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Thrifty Drug Stores, Inc. Go to Business Biographies
Brand	Thrifty
Method	Interview; Questionnaire
Keywords	drug, drugstore, retail, retailer, employee morale, employee motivation, employee attitude, industrial relations, occupational training, management, uniform, sales person, salesman, customer satisfaction, career women, job security, promotion Go to Glossary
Language	English