Proposal for a psychological research study of the sales, advertising and public relations problems of the National Selected Morticians, Inc. - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a psychological research study of the sales, advertising and public relations problems of the National Selected Morticians, Inc.
Box Number	19
Report Number	525A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Public Services
Commissioned by	National Selected Morticians, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	National Selected Morticians, Inc. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	death, funeral, undertaker, attitude, public relations, promotion, corporate image, pricing, fear, fight-or-flight response, advertising, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at expanding the prestige and influence of National Selected Morticians and its member firms