Proposal for a psychological research study on Spice Islands brand spices - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on Spice Islands brand spices
Box Number	81
Report Number	1826A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Leslie Salt Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Leslie Salt Company Go to Business Biographies
Brand	Spice Islands
Method	Interview; Focus Group
Keywords	spice, marketing, purchasing, female consumer, housewife, name, reputation, packaging, merchandising, quality, promotion, market share, foreign food, brand choice, brand preference Go to Glossary
Language	English