Proposal for a psychological research study on new facial lotion - Market Research and American Business, 1935-1965

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a psychological research study on new facial lotion
Box Number	13
Report Number	350A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1953 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Stockton West & Burkhart
Company	Andrew Jergens Company Go to Business Biographies
Brand	Jergens
Method	Test; Observation
Keywords	beauty, cosmetics, cream, female consumer, testing, advertisement effectiveness test, product personality, brand association, African American consumer Go to Glossary
Language	English
Document linked to	A psychological research report on the sales and advertising problems of Jergens hand lotion Creative research memo on Jergens facial Memo on Jergens facial Proposal for a psychological research study on the sales and advertising problems of Jergen's hand lotion Analysis of a TV commercial on Jergen's new facial lotion Proposal for a combined study on Jergen's hand lotion and Jergen's facial lotion Summary of a creative session re: the Jergens company's image Proposal for a motivational study on unsatisfied needs in the cosmetic field - what new or improved products should the Jergens & Woodbury, Co. go into?