Proposal for a psychological research study on the advertising problems of Hans Christian Andersen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the advertising problems of Hans Christian Andersen
Box Number	6
Report Number	110A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1952 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Motion Picture
Commissioned by	Samuel Goldwyn Productions, Inc.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Method	Interview
Keywords	motion picture, film, script, hollywood, advertising, attitude Go to Glossary
Language	English
Document linked to	A psychological pilot study on the advertising and promotion of "Hans Christian Andersen," a forthcoming Samuel Goldwyn production