Proposal for a psychological research study on the development of increased store traffic for Spencer shoes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the development of increased store traffic for Spencer shoes
Box Number	16
Report Number	437A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Silton Brothers Advertising
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Spencer Shoe Corporation Go to Business Biographies
Brand	Spencer
Method	Interview
Keywords	fashion, shoes, pricing, retail, shopping, buyer motivation, sales, women, female consumer, sales person, salesman Go to Glossary
Language	English