Proposal for a psychological research study on the most effective ways to introduce, advertise and sell Carter's new sleep-aid - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the most effective ways to introduce, advertise and sell Carter's new sleep-aid
Box Number	14
Report Number	369A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1954 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Carter Products, Inc.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Carter Products, Inc. Go to Business Biographies
Brand	Carter's
Method	Interview; Test
Keywords	sleeping, sleep disorder, medicine, drug, ideal brand model, target market, brand choice, name, packaging, labeling, attitude, brand loyalty, brand switching, projective techniques Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of a new Carter sleep aid product