Proposal for a psychological research study on the problems of spelling and advertising prunes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the problems of spelling and advertising prunes
Box Number	7
Report Number	128A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Apr 1952 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Botsford, Constantine & Gardner
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Method	Interview; Test; Observation
Keywords	fruit, prune, food, buyer motivation, health, women, housewife, attitude, generic advertising, brand, flavor, packaging, advertisement effectiveness test, age Go to Glossary
Language	English
Document linked to	Summary and outline of the prune report Highlights of the Dichter report