Proposal for a psychological research study on the sales and advertising opportunities of American Israeli shipping lines - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising opportunities of American Israeli shipping lines
Box Number	85
Report Number	1923A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1965 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Zim Lines
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Zim Lines Go to Business Biographies
Brand	Zim
Method	Interview
Keywords	cruise, corporate image, tourism, Jew, Judaism, Jewish consumer, shipping, travel agent, kosher food, name, age Go to Glossary
Language	English
Document linked to	The sales and advertising problems of the Shalom