Proposal for a psychological research study on the sales and advertising problems of Betty Crocker Crustquick - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Betty Crocker Crustquick
Box Number	7
Report Number	140A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1952 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	General Mills, Inc. Go to Business Biographies
Brand	Betty Crocker
Method	Interview; Observation; Test
Keywords	cookery, convenience food, housewife, women, female consumer, kitchen, sales, advertising, buyer motivation, product personality, guilt, packaging, shelf display, brand, pie mix Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Betty Crocker Crustquick The personality profile of Betty Crocker Pie Mix