Proposal for a psychological research study on the sales and advertising problems of Bromo-Seltzer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Bromo-Seltzer
Box Number	7
Report Number	136A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1952 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Lennen and Mitchell, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Emerson Drug Company Go to Business Biographies
Brand	Bromo-Seltzer
Method	Observation; Interview; Test
Keywords	medicine, headache, health, advertising, buyer motivation, product personality, brand association, drugstore, competitor analysis Go to Glossary
Language	English
Document linked to	Memo on Bromo-Seltzer Memo on Bromo-Seltzer