Proposal for a psychological research study on the sales and advertising problems of Carnation Evaporated Milk - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Carnation Evaporated Milk
Box Number	8
Report Number	163A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1951 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Conducted by	Ernest Dichter
Company	Carnation Company Go to Business Biographies
Brand	Carnation
Method	Interview; Observation; Test
Keywords	dairy product, evaporated milk, sales, advertising, buyer motivation, product personality, product differentiation, packaging, design, flavor, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of the Carnation Company in the field of evaporated milk Extension of a proposal for a motivational research study for the Carnation Company Proposal re: Carnation Company