Proposal for a psychological research study on the sales and advertising problems of Conoco gasoline and oil - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Conoco gasoline and oil
Box Number	7
Report Number	118A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1952 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Geyer, Newell and Ganger
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Continental Oil Company Go to Business Biographies
Brand	Conoco
Method	Interview; Test
Keywords	gasoline, petrol, petroleum, service station, quality, buyer motivation, brand preference, men, women, female consumer, logo, customer profiling, scent, product personality, advertising, testing Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Conoco gas and oil Interviewing Conoco station attendants Proposal for psychological research study on sales and advertising problems of Continental Oil, Co. Proposal on MRP Testing