Proposal for a psychological research study on the sales and advertising problems of Forest Lawn Memorial Park - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Forest Lawn Memorial Park
Box Number	5
Report Number	90A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	General
Commissioned by	Forest Lawn Memorial Park
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Forest Lawn Memorial Park Go to Business Biographies
Method	Interview
Keywords	death, cemetery, burial, sales, advertising, brand association, product personality, buyer motivation, sales, advertising, mortuary, fight-or-flight response Go to Glossary
Language	English
Document linked to	Draft of a pamphlet for Forest Lawn Memorial Park Work-in-progress outline for Forest Lawn Study A psychological research study on the sales and advertising problems of Forest Lawn Memorial Park