Proposal for a psychological research study on the sales and advertising problems of Pacific Coast Paper Mills of Washington - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Pacific Coast Paper Mills of Washington
Box Number	17
Report Number	470A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1954 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Pacific Coast Paper Mills of Washington
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Pacific Coast Paper Mills of Washington Go to Business Biographies
Keywords	paper product, packaging, toilet paper, toiletries, brand preference, sales, advertising, color, television advertising, merchandising, language, brand loyalty, product personality, brand association, consumer Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue