Proposal for a psychological research study on the sales and advertising problems of Raleigh cigarettes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Raleigh cigarettes
Box Number	6
Report Number	104A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Tobacco
Commissioned by	Russel M. Seeds Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Brown & Williamson Tobacco Corporation Go to Business Biographies
Brand	Raleigh
Method	Interview
Keywords	cigarette, tobacco, smoking, product personality, brand association, brand preference, prestige, product differentiation, flavor, advertising, commercial Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Raleigh cigarettes A psychological study of eight Raleigh cigarette advertisements Raleigh cigarette advertising survey - statistical appendix Memo on Raleigh coupons Raleigh king size cigarettes Rewrites Raleigh premium catalogue