Proposal for a psychological research study on the sales and advertising problems of Sheaffer Pens - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Sheaffer Pens
Box Number	7
Report Number	135A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1952 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	Russel M. Seeds Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	W. A. Sheaffer Pen Company Go to Business Biographies
Brand	Sheaffer
Method	Interview; Test; Observation
Keywords	pen, stationary, brand, prestige, gift, attitude, sales, product personality, price, advertising, symbolism Go to Glossary
Language	English
Document linked to	A blueprint for Christmas advertisements of Sheaffer pens Letter re: Sheaffer pens New Sheaffer announcement advertisements A creative problem analysis and proposal for a motivational research study on Sheaffer pens Sheaffer pen Potential office market for a Sheaffer automatic pencil