Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores Co., Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores Co., Inc.
Box Number	14
Report Number	376A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Thrifty Drug Stores, Co.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Thrifty Drug Stores, Inc. Go to Business Biographies
Brand	Thrifty
Keywords	drug, drugstore, brand association, product personality, buyer motivation, sales, merchandising, pricing, quality, social status, retail, retailer Go to Glossary
Language	English
Document linked to	A motivational research study of the consumers' attitudes toward the Thrifty Drug Company