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Title Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores Co., Inc.
Box Number 14
Report Number 376A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Thrifty Drug Stores, Co.
Conducted by Institute for Research in Mass Motivation, Inc.
Place Montrose, New York
Brand Thrifty
Language English
Document linked to A motivational research study of the consumers' attitudes toward the Thrifty Drug Company